One of the best books is the "The E Myth Revisited" written
by Michael Gerber. In the book Michael speaks about the marketing
strategy. He quotes,
"In a television commercial, we're told; the sale is made or
lost in the first three or four seconds.
In a print ads, tests have shown, 75 percent of the buying decisions
are made at the headline alone.
In a sales presentation, data have shown us, the sale is made or lost
in the first three minutes"
Same is true for your resume - Reports suggest that a hiring manager
will spend no more than 10 seconds reading through your resume before
deciding to read on or delete.
Less and less time is being spent reading a persons resume. In today's
society, hiring managers are more interested in eliminating candidates
before they begin their pursuit of finding the perfect candidate.
When it comes to writing your resume, remember the golden rule of
highlighting your achievements and putting them on the front page.
No matter how good your achievements, skills, experience and knowledge
if the hiring manager has not found them within 10 seconds than your
resume will be deleted - and once it is deleted from the inbox it
will never be read again.
Your resume is a marketing document - it's your marketing tool to
sell yourself. First impressions count for a lot and if your resume
is being deleted than it will be impossible for you to get the job
Do the small things right and your already half way there to your
new job!
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